Our story

We believe great teams shouldn’t drown in busywork

Binary Software was founded on a simple idea: the tools we use at work should adapt to us, not the other way around.

Mission

Give every team superpowers

We saw organisations across our region running critical operations on spreadsheets and disconnected tools, and knew industry-specific software, built to work together, could change that.

Today, Binary Software builds nine integrated products spanning business, healthcare, and local government, helping hospitals, retailers, manufacturers, and councils run on software that fits how they actually work.

What we value

The principles behind everything we build

01

Customers first

Every roadmap decision starts with a real customer problem. We ship what helps, not what looks impressive in a demo.

02

Simple by default

Powerful doesn’t have to mean complicated. We sweat the details so our product feels effortless.

03

Earn trust daily

Security, reliability, and transparency are not features, they are the foundation everything else is built on.

04

Move with intent

We move fast, but never carelessly. Thoughtful speed beats reckless speed every time.

05

Default to open

We share context freely, give honest feedback, and assume good intent from everyone we work with.

06

Own the outcome

We measure ourselves by the results our customers achieve, not the hours we put in.

Leadership

The people building Binary Software

A small, senior team with backgrounds across engineering, design, and operations.

AK
Amara Khan Co-founder & CEO
DL
David Liu Co-founder & CTO
SP
Sofia Petrova VP of Product
JO
James Okafor VP of Engineering

Want to build the future of work with us?

We’re always looking for thoughtful, driven people. Come see what we’re working on.